1. Connectors
2. Shopify Customers

SyncPenguin's connector for Shopify Customers

Sync your Shopify Customers two-way or one-way with other apps and services

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Shopify holds valuable customer data, but it often stays inside your store while sales, support, marketing and accounting teams work in other tools. Copying customers between systems by hand takes time and causes errors. It also leaves records outdated, duplicated or with the wrong marketing consent. This connector keeps Shopify customers and your other apps in sync automatically, so every team works from the same accurate customer information.

How does it work?

The Shopify Customers connector links your Shopify store's customer list with your CRM, email marketing tool, accounting software, or address book. SyncPenguin can sync customers in one or both directions. It covers names, emails, phone numbers, addresses, tags, notes, email and SMS marketing consent, and your custom metafields. With no-code filters, field mapping and custom rules, you decide which customers sync, where they go and how each field is transferred.

What can Shopify Customers be synced with?

ActiveCampaign

Contacts

Attio

Contacts

Capsule CRM

Contacts

Copper CRM

Contacts

Exchange On-Premises

Contacts

Freshdesk

Contacts

Freshsales CRM

Contacts

Google

Contacts

HubSpot

Contacts

iCloud

Contacts

Mailchimp

Contacts

Method CRM

Contacts

Microsoft 365

Contacts

Microsoft 365 GAL

Users and org. contacts

Nimble CRM

Contacts

Notion

Contacts

Outlook

Contacts

Pipedrive

Contacts

Quickbooks

Contacts

Salesflare

Contacts

Salesforce

Contacts

SendGrid

Contacts

Shopify

Customers

Square

Customers

Xero

Contacts

Zoho CRM

Contacts

Popular real-world use cases

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  Keep Shopify customers and HubSpot contacts in two-way sync, including email marketing consent, so sales and marketing always see up-to-date shopper details.

  
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  Automatically add Shopify customers who opted in to email marketing to a Mailchimp audience, using a filter on the email marketing status.

  
• 
  Sync Shopify customers to Microsoft 365 or Outlook contacts so your support team can see customer details and recognize callers on their phones.

  

  
• 
  Publish Shopify customers to your company's Microsoft 365 Global Address List so everyone in the organization can find customer contact details.

  
• 
  Sync Shopify customers to Google Contacts or Apple iCloud Contacts so customer names appear in Gmail, on Android phones and on iPhones.

  

  
• 
  Keep one customer list across online and in-store sales by syncing Shopify customers with Square Customers both ways.

  
• 
  Send Shopify customers to QuickBooks or Xero so invoicing and bookkeeping always use the latest customer names, emails and billing addresses.

  

  
• 
  Route only Shopify customers tagged "Wholesale" or "B2B" into Pipedrive or Zoho CRM, so sales reps can follow up with key accounts.

  

  
• 
  Create Shopify customers from Salesforce contacts and add tags automatically with custom rules, so new accounts are ready to order in your store.

  
• 
  Sync Shopify customers with ActiveCampaign and map Shopify metafields to custom fields for segmented, personalized email campaigns.

  

Key features

Two-Way Sync

New and updated customers flow in both directions between Shopify and your other apps, so changes made in either place stay in sync.

Metafield Support

Sync your custom customer metafields, including text, numbers, dates, URLs, true/false values and lists.

Marketing Consent

Keep email and SMS marketing subscription statuses aligned with your marketing tools and CRM.

Instant Deletions

Shopify notifies SyncPenguin as soon as a customer is deleted, so connected apps can be cleaned up according to your rules.

Addresses & Tags

Sync multiple customer addresses and customer tags, and use tags in filters to route specific customer groups.

Affordable & Scalable

With SyncPenguin you only pay for changes to your data, regardless of how many contacts you initially have, or will have in the future.

Supported fields

First name Last name Note Email Phone Addresses Tags Email marketing status SMS marketing status Custom single-line text fields Custom multi-line text fields Custom URL fields Custom number fields (integer and decimal) Custom true/false fields Custom date fields Custom date and time fields Custom lists of text Custom lists of URLs Custom lists of numbers Custom lists of dates and date-times

Things to note

• Shopify only gives access to customer data on the Grow, Advanced and Plus plans, so stores on the Basic plan need to upgrade first.
• Shopify allows one email address and one phone number per customer. If the other app has several, SyncPenguin uses the work email or phone, or otherwise the first one.
• Shopify requires each customer's email and phone number to be unique. Records that would duplicate an existing customer's email or phone are reported so you can review them.
• Shopify may reject phone numbers it can't recognize as valid. Custom rules can reformat numbers, for example by adding a country code, before syncing.
• Marketing consent syncs as a simple subscribed or not subscribed status. Detailed opt-in information, such as confirmed opt-in, isn't transferred.
• Only customer metafields that have a definition in Shopify can be synced. Some special metafield types, such as references, money, ratings or JSON, aren't currently supported.
• To connect, you need a Shopify custom app with read and write access to customers. Enter only your shop's code name, not the full store link.

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Frequently Asked Questions

How do I connect my Shopify store to SyncPenguin?

Create a custom app in your Shopify admin and give it Admin API read and write access to customers (read_customers and write_customers). Then enter your shop code name, the part of your Shopify admin URL that identifies your store, and the app credentials in SyncPenguin. SyncPenguin checks the connection and tells you if any permissions are missing.

Can I sync Shopify customers with HubSpot, Mailchimp or my CRM?

Yes. Shopify Customers can sync with any contacts connector in SyncPenguin, including HubSpot, Mailchimp, Salesforce, Zoho CRM, Pipedrive, ActiveCampaign, QuickBooks, Xero, Google Contacts, Outlook and Microsoft 365. Syncs can be one-way or two-way.

Does the connector sync Shopify metafields?

Yes. Customer metafields with a definition in Shopify appear as custom fields in SyncPenguin. Supported types include text, multi-line text, URLs, numbers, true/false values, dates, date-times and lists of these. You can map them to fields in your other apps.

Will email and SMS marketing consent be synced?

Yes. Email and SMS marketing statuses sync as subscribed or not subscribed. You can also use them in filters, for example to send only subscribed customers to your email marketing tool.

Which Shopify plan do I need?

Shopify only provides access to customer data on the Grow, Advanced and Plus plans. Stores on the Basic plan need to upgrade to sync customers.

Can I sync only certain customers, such as wholesale clients?

Yes. SyncPenguin's no-code filters can include or exclude customers based on any field, such as tags, marketing status, country or metafield values. This lets you sync exactly the customer groups you need.

Will syncing create duplicate customers?

No. SyncPenguin keeps track of matched records and updates them instead of creating new copies. During the initial merge, it can match existing customers so your data stays clean.

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Free 14-day trial with full support and no credit card

About Shopify

Shopify is one of the world's leading e-commerce platforms. Millions of businesses use it to build online stores, sell in person and manage orders, products and customers in one place. Its customer database stores contact details, addresses, tags, notes, marketing consent and custom metafields for every shopper.

Official website: https://www.shopify.com